Follow a Farmer campaign
How do farmers protect their crops? What role does technology play on the farm? And what does it take to keep a farming business running, day in and day out? This is your chance to find out.
BASF Agricultural Solutions' Follow A Farmer is a social-first video series that takes you behind the scenes of Australian agriculture, introducing the people behind the food we eat and the work that goes into producing it. Through the experiences of a farmer and an agronomist, the series explores the challenges, expertise, innovation and pride that come with what BASF calls the “biggest job on Earth”. From the science behind growing healthy crops to the realities of running a family farming business, discover a side of agriculture you might not have seen before.
Explore the episodes
Get to know the farmers, hear their stories and discover what goes into growing the food that feeds Australia. Follow farmers Lok Chow and Edwina Gadsby as they share what life on the land is really like, from growing healthy crops to finding smarter solutions for the future.
Follow a Farmer - Trailer
Follow a Farmer E1 - A sense of pride
Follow sixth-generation farmer Edwina Gadsby as she shares her journey back to the family farm and her hopes for the future of agriculture.
Follow a Farmer E2 - A kind of crop doctor
Meet Lok Chow, senior agronomist at Coolibah Herbs, and discover the science behind keeping crops healthy.
Follow a Farmer E3 - Finding smarter solutions
From spray drones to laser weeders, discover how Lok and Edwina are using technology and fresh thinking to tackle farming challenges.
Follow a Farmer E4 - The biggest job on Earth
Weather, animal health, business decisions and long days – discover what farming really takes, beyond the picture-perfect paddocks.
Meet the people behind your food
Every farm is different, but each relies on knowledge, dedication and the ability to adapt. Meet the farmers sharing their experiences in Follow A Farmer.
Edwina Gadsby
Gadsby Agriculture
Euchareena, NSW
Edwina is a sixth-generation farmer who returned to her family’s agricultural business after seven years working in corporate agriculture in Melbourne. Gadsby Agriculture operates across multiple locations in NSW, combining broadacre cropping with sheep. Passionate about the future of the industry, Edwina champions the opportunities available in agriculture.
Lok Chow
Senior Agronomist
Coolibah Herbs, Pearcedale, Victoria
Lok works at Coolibah Herbs, helping manage the many factors that influence crop health and quality. From pests and diseases to soil nutrition and irrigation, his role is to give crops the best possible conditions to thrive. He brings a technical, problem-solving perspective to the work behind the fresh greens and herbs we eat.
Looking back: Ask a Farmer campaign 2025
In 2025, Ask a Farmer brought Australians closer to the people behind their food, opening the farm gate to answer questions about how food is grown and the realities of life on the land. From caring for the land and livestock to navigating the challenges of farming, the series offered an authentic look at the skill, knowledge and dedication that goes into producing the food we eat every day. By connecting people directly with farmers, Ask a Farmer helped bridge the gap between city and country, building curiosity, understanding and appreciation for Australian agriculture.
Watch the 2025 Ask a Farmer series on YouTube here.
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