Direct marketing
If you have given us your consent to do so, we will process your personal data (first name, last name, company, email address, area of responsibility and area of interest) to provide you with personalized information on BASF products, events, web seminars and services we consider relevant for you and to conduct customer surveys via the communication channels you have selected.
In order to determine your professional needs and interests, we combine and analyse the personal data that we have collected about you in the course of your relationship with BASF as a customer or user of BASF products and services (in particular my contract and master data, the products I have purchased, samples, demos, brochures or whitepapers that I have requested or downloaded, webinars for which I have registered, surveys that I have completed, etc.).
Your consent also applies to the transmission of your personal data – depending on the location of your business – to the BASF companies as indicated in the consent.
We will share your personal data with other affiliated companies of the BASF Group if they provide IT services for us or if this is necessary for operational reasons, such as follow ups from sales managers or developing personalized marketing materials and content. Furthermore, we will pass on your personal data to the technical IT service providers we use from whom we obtain services.
Our IT service providers are carefully selected and regularly checked by us. They process personal data only on our behalf and strictly in accordance with our instructions on the basis of corresponding contracts for order processing.
We store your personal data collected within the scope of your consent for the above-mentioned purposes until your consent is revoked.
The legal basis for the processing of your personal data for the above-mentioned purposes is your consent.
You can revoke your consent at any time with effect for the future by notifying us of your revocation under our consent preference center [link to OneTrust]. Each marketing mail we will send to you based on this consent, will contain a separate link to revoke your consent.
You are at liberty to grant or withhold consent. This has no effect on your visit of this website and platform.
If you revoke your consent, we will no longer use your personal data for marketing purposes unless we have another legal basis for this. The revocation of your consent does not affect the legality of the data processing that has taken place up to that point.